Dynamic brand experiences
for a changing world

End-to-end-solutions
for your brand

The brandcycle group consists of experienced professionals with skills ranging from brand creation to implementation, with expertise in design, architecture, technical product design to interior design as well as creative and technical know-how in project management and construction.

This enables the team to deliver comprehensive end-to-end solutions for trade fairs, live marketing, retail, POS and modern working environments. Each project is approached from the outset with sustainability in mind as well as the use of AI and digital solutions to maximize the experience of your brand.

// The brandcycle group

The brandcycle creates brand relevance for today and tomorrow. No matter where we start the brandcycle: With our experience and expertise, we are the contact person at eye level for the senior management of our customers.
brandcycle

Brand strengthening and performance

Creative implementation
Operational excellence
Strategic thinking

Holistic view

The brandcycle group is a dynamic and multidisciplinary team that accompanies companies holistically through the entire brand life cycle – from the initial idea to long-term optimization.

Multidisciplinary approach to the goal

Our approach combines strategic thinking, creative execution and operational excellence to not only strengthen brands, but to make them come alive.

The brandcycle

Our way of working is based on a recurring and holistic cycle that we call the brandcycle. We get into the cycle no matter where you need us. For a single section or the entire cycle.

// Our solutions

The brandcycle group offers comprehensive end-to-end solutions that cover every phase of the brand lifecycle. Our approach is practice-oriented, measurable and geared towards long-term brand loyalty.

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consult

We start with an in-depth analysis of your brand, its identity and market positioning. Our strategies are designed not only to make your brand visible, but to establish it as an authentic and valuable player in the market.
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create

Based on the strategy we have developed, we design visually and emotionally appealing brand appearances that gain the trust of customers and build a strong emotional bond.
We combine design excellence with a well-grounded technical and constructive basis, which is the foundation for a successful implementation.
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implement

We create physical and digital brand experiences that speak directly to customers and create a lasting connection to the brand. In the brand’s own working environment or where brands are carried to the outside world; we support our customers in the holistic implementation – up to the constructional realization.
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evaluate

The evaluation phase ensures that all measures are efficient and lead to the desired results. With the help of analyses and performance measurements, we ensure that all measures achieve the desired effect and continuously optimize brand strategies.

// Sustainability

Sustainability is not only an ethical standard for the brandcycle group, but an integral part of the entire brandcycle process. Each phase is designed to create environmentally and socially responsible brands that will be successful in the long term.
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Our responsibility

The brandcycle group integrates ecological, social and economic responsibility into every phase of its brand development processes.
This includes minimizing the ecological footprint, promoting fairness and justice, and treating resources and people with respect.
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Clear and authentic

Transparency and integrity are at the heart of all activities to build trust and credibility with all stakeholders. The brandcycle group is also actively involved in initiatives that have a positive social and ecological impact.
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ESG – long-term success

Through these principles, the brandcycle group supports its customers in developing brands that are not only economically successful, but also socially responsible. Sustainability permeates all areas, from design and production to communication and evaluation, to create long-term positive change.

// Reality check

As part of the brandcycle approach, we integrate sustainability into every phase of the brand life cycle. From analysis and strategic planning to creative implementation and evaluation.

We consult

Even in the consulting phase, we attach great importance in developing sustainable brand strategies. This includes analysing the environmental and social impact of a brand and integrating sustainability goals into the brand positioning. Through strategic planning, we help companies to credibly integrate sustainable values into their brand core.

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We create

During creative implementation, we pay attention to sustainable materials, energy-efficient design processes and resource-saving solutions. Our designs are not only aesthetically and emotionally appealing, but also designed to have minimal environmental impact. One example is the use of recyclable materials for brand displays and the implementation of sustainable production processes.

We implement

In the implementation phase, we create brand experiences that reflect the principles of sustainability both physically and digitally. This can be done by designing environmentally friendly retail spaces and trade fair appearances where energy consumption is reduced and waste is minimized. At the same time, we make sure that our physical brand experiences are designed to be sustainable and resource-saving.

We evaluate

In the evaluation phase, we rely on data-driven analyses to measure the sustainability performance of a brand. We use AI-based tools to track the carbon footprint and other relevant environmental metrics. In this way, we can ensure that the brand is continuously improved and meets the highest standards of sustainability.

// Projects

Our projects demonstrate how we are making an impact worldwide—through innovation, strategic partnerships, and sustainable solutions. Insights into selected initiatives can be found here and on our LinkedIn page. 

50th Anniversary Celebration

GNS


2024
Click Here

Sephora Dresden

Nordic Project Solutions

2025
Click Here

Transforming Spaces

GNS

2025
Click Here

// References

The senior management and team members of the brandcycle group have built up expertise through the successful management of complex challenges at the following companies:

Are you interested in our project work?
Ask us straight away for the right references for you:

Request references

// The three founders

The founders and team of the brandcycle group have decades of experience in brand development and evaluation. With a diverse team, we offer customized solutions that are tailored to the individual needs of each customer.
brandcycle
Ralph Kaebe

Ralph Kaebe

Partner

Brand Creation
and Communication

ralph.kaebe@bcg-global.com

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Ralph Kaebe

has more than 30 years of experience in branding, communication and strategic consulting.
As co-founder of the brandcycle group, his focus is on the development of brands that not only differentiate, but are also future-proof. In his career, he has supported numerous well-known companies in the development and implementation of portfolio strategy, positioning and brand identity.

Ralph is characterized by his ability to combine creative visions with strategic business objectives and has led holistic projects for well-known brands such as Milka, tesa, Henkel, TUI and DERTOUR. He is known for his hands-on approach and his passion for emotionally charging brands and making them successful through clear, measurable strategies.

His expertise includes brand storytelling, corporate identity and brand experience design.

Frank Marreau

Frank Marreau

Partner

Strategic Business Development
and Experience Marketing

frank.marreau@bcg-global.com

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Frank Marreau

brings extensive expertise in strategic business development and experience marketing.
As a partner at brandcycle group, he is responsible for developing innovative experiential marketing strategies that emotionally charge brands and address customers directly. Frank has over 20 years of experience in the planning and implementation of large experience marketing projects as well as the development of brand appearances at global events. He has worked with leading brands such as Coca-Cola, Würth Group and Porsche and is known for his ability to bring brands to life and strengthen customer loyalty through tailor-made solutions.

His extensive expertise spans the entire process of brand evaluation and implementation of brand experiences.

Martin Tischer

Martin Tischer

Partner/ Managing Director

Design
and Implementation

martin.tischer@bcg-global.com

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Martin Tischer

is an experienced brand and communications specialist with more than 20 years of experience in consulting and implementation.
In his role as a partner at brandcycle group, he helps companies bring their brand strategies to life through creative and practical approaches. Martin specialises in the combination of strategy and design, supporting projects from concept development to brand implementation. He pays particular attention to the implementation of brands in physical and digital spaces, such as retail spaces, trade fairs and work places, ensuring that the brand message is consistent and functionally experienced at every touchpoint.

His most successful projects include the development of brand experiences for Liberty Global, Sixt, LOEWE and Piaget, among others.

// The Team

 

Our strength of our team lies in positioning brands and their products coherently and sustainably across all touchpoints so that they can prevail in a dynamic market environment and achieve long-term success.

We don‘t just work on creative campaigns; we make sure that every interaction embodies the brand message and builds customer trust.

Are you interested? Welcome to our team.
We are currently looking for new colleagues for the following positions:

Project Lead Exhibition, Retail, and Interior Construction (m/f/d)

Project Assistant (m/f/d)

Project Technician Trade Fair, Retail, and Interior Construction (m/f/d)

 

Lerne das Team kennen

Martin Gabrys

Managing Director

 

Steffen Henneböhl

Project Lead

 

Giordano La Tragna

Director Business Development

 

Larissa Witting

Head of Interior
Architecture and Design

 

Adrian Appel

Project Lead

 

Hannah Lauer

Design Manager

 

Birthe Restau

Project Lead

Sonja Mischke

Assistant to the board/ Administration

Wararat Sorg

Technical Assistant

 

Marvin Tischer

Technical Designer

 

// Our vision

brandcycle

Rethinking every day

In a world that is constantly changing, we see it as our job to support brands that not only achieve shortterm success, but also remain relevant in the long term.

Flexible and resistant

Our vision is to develop brands that react flexibly and resiliently to market changes without losing their identity.

Your added value of tomorrow

We create brands that offer real added value through emotional connection, innovative solutions and sustainability.

// Our mission

We are at your side

As a strategic partner, we support companies that want to future-proof their brand. Our mission is to empower brands from the inside out by internalizing the essence and values of your brand.

Creative and strategic

We combine strategy and creativity to bring brands to life across all touchpoints and build long-term customer relationships.

Reaching our goal with us

Through comprehensive analyses, creative design solutions and targeted implementation, we ensure that every action achieves measurable success.

// Downloads

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